Coupang will form a partnership with the International Trade Agency (ITA) under the U.S. Department of Commerce to recruit cross border e-commerce sellers. In Korea, the amount of cross border shopping exceeded 6 trillion won. Coupang is trying to strengthen its targeting of Korean consumers who do cross border shopping in earnest. Coupang is planning to implement 'cross border e-commerce' centered on Asia through cross border shopping services.

According to the industry, Coupang will form a partnership with the International Trade Agency (ITA) under the U.S. Department of Commerce on the 16th and hold a briefing session to enter the Korean market. Coupang will introduce the Korean market to small and medium-sized U.S. companies and prospective sellers who want to enter the Korean e-commerce market.

Last year, Korea's cross border e-commerce surpassed KRW 6 trillion for the first time in history as cross border shopping occurred actively in Coupang, 11th Street, and G-Market. The number of orders was 96.12 million, three times higher than that of 2018 (3225 million) four years ago. Coupang is currently introducing products from more than 40 countries in addition to major countries. It also introduces rocket cross border products by theme every week, and is marketing a discount event for "Global Shopping Day" in the middle of every month.